Neurogames and ad business

Two articles caught my eye over the past two days: one on neurogames, and another one on Fraud Free Digital Ads.

Neurogames reminds me of the scene from Matrix, where Neo undergoes training in martial arts through software “uploaded to his brain”. While the world is miles away from developing such intense experiential games, the neurogames conference points to the initial steps taken towards it – namely, integrating the neural sensory interfaces with gaming. The games are expected to provide immersive experiences and high control to the players. However investing in companies involved with neurogames is tricky due to historical precedents in this space – Second Life, Emotiv, etc. The key would be to let a critical mass be formed and then enter the market.

The article on fraud-free digital ads assess the present state of online advertising and shows that with improved cycle a virtuous cycle can be set in motion to ensure that we move as close as possible to fraud-free ads. While this is certainly good news for ad companies, the question remains at the pace of achieving this virtuous cycle.



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